Monday, September 27, 2010

Five Reasons to Hire a Professional Photographer


First impressions make a big difference. There are only a few critical seconds to make an impact. Your image has to be unique enough to catch a glance and inspire action. Hiring a professional photographer can help you achieve a unique and consistent look your clients will trust.

Here are five reasons to choose a professional photographer over your next-door neighbor and his digital camera.

1. Lighting Expertise
-The ability to see, manipulate, and control light is the true talent of a photographer. Light is what creates and defines the photograph from being bright and energetic to dark and dramatic. Hiring a professional photographer will ensure you are getting a master of light with all the tools needed to capture your image.

2. Creative Concept Collaboration
-Make sure you have creative professionals on your side. Experience pays. A seasoned photographer has the experience, technique and equipment necessary to create a concept that represents you.

3. Beautiful Images Every Time
-Your clients trust consistency, and your marketing needs to show it. A professional will be able to infuse your message into the photography. Your goal is to create a look that represents your company, and then duplicate it on future materials.

4. On-The-Spot Image Evaluation
-Major advances in technology allow for instant gratification during a photo shoot. An established photographer will have a monitor that allows you to view your images as they are taken. Save time and money by evaluating the images as they are shot. Select your final images and leave the studio knowing you have what you want. Eliminate the possibility of a re-shoot.

5. The Right Files For Your Needs
-Your photography uses can change at a moment's notice. Make sure an image created for the web can also be used for a last minute print at a trade show. Professionals always use the latest high-end digital cameras so your final image has the high-resolution quality and versatility you need.

For more information on how professional photography can help you, call GMPdigital at 916-640-8888.