Putting the power in your hands

Your complete estimate checklist:

The who, why, where, when, what and how of estimates

Estimates are the framework to any photo shoot. They are used throughout the creative process, double-checking everyone’s needs are being met. Take your first steps towards pre-planning below with a complete estimate checklist.

Who?

Put in the picture who or what is being photographed. This will help the photographer begin to visualize the image(s). Ensure you don’t have to spend time back tracking in the conversation.

Why?

Save yourself time by telling the entire story upfront. Why is the subject being photographed? Ensure the photographer has a good understanding of the concept. Your estimate will then reflect your concept.

Where?

Further the visualization by establishing the ideal environment. Photographing in the studio is going to require a different strategy then photographing on the Capitol lawn. Keep up your pre-planning with location awareness.

When?

Establishing your estimated start date will allow the photographer to assess their calendar and ensure they can meet your time constraints. Time means money, so this one is important.

What?

Share what type of file you need and what size. Sometimes it is hard to know how many images you want at the end, but try your best to provide a ball park range. The more information you give, the more accurate your estimate will be.

How?

Usage rights can be confusing. Save yourself the headache by knowing who will be using the image and how the image will be used. This will help the photographer make certain they are selling you the correct rights.

Establishing as much of this information upfront can save you time, money, and confusion. Make sure all of your needs are going to be met at the beginning. For more information or help with your own estimate checklist, call GMPdigital at 916-640-8888.